SEBO

Premium StorefrontUX/UI DesignFrontendCMS3DMotion

Context

Modernizing a Premium E-Commerce Experience

SEBO is a high-end German manufacturer known for durable vacuum cleaners and hospital-grade filtration. But its US digital experience no longer reflected the quality, engineering, and heritage behind the products. To close that gap, SEBO America partnered with us to modernize the e-commerce experience, simplify product discovery, and create a stronger foundation for online sales.

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SEBO America

Denver, USA

Retail

2025

10 months

UX & Product structure

Simplifying Navigation and Supporting Decision-Making

The original website was content-heavy and technically dense, making it difficult for customers to quickly understand key product benefits and navigate the catalog. We restructured and simplified the overall content flow to make the experience clearer and easier to browse, while introducing new sections that help guide users through product selection – such as an interactive “Choose Your Vacuum” tool.

SEBO

UI Design & 3D Assets

A Premium Visual System Built Around 3D

SEBO's products are built around engineering, durability, and attention to detail. The digital experience needed to communicate those qualities just as clearly. To achieve this, we evolved the visual system around SEBO's existing identity and introduced a flexible 3D product library for key models. Combined with motion and a more refined art direction, it gives customers a closer sense of the product, its construction, and its premium quality – while giving SEBO reusable assets for future launches and content.

Frontend Development

High-Performance Frontend with complex Backend Integration

We developed the full frontend in Astro, delivering a fast, mobile-ready shopping experience. A key part of the project was integration with SEBO’s complex existing backend supporting B2C and B2B operations. To ensure smooth delivery, we documented API requirements in Swagger and coordinated closely with the client’s internal IT team through an iterative roadmap and regular syncs.

Value

A Premium Product that now feels premium online

The result is a storefront that better reflects SEBO's product quality while making the shopping experience easier to understand and navigate.

Customers can grasp the value of the products faster, compare their options more clearly, and move toward a purchase with greater confidence. At the same time, SEBO gained a scalable digital foundation for future products, campaigns, and e-commerce growth.