Avax.
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Context
Helping Avalanche Reintroduce Itself with a Fresh Website
Avalanche is a leading blockchain platform for building dApps that deliver real-world Web3 utility. When Ava Labs — the official technology and marketing partner behind the entire Avalanche ecosystem — approached us to create a new website, it was clear from the start this wouldn’t be just a simple redesign. Instead of following the typical Web3 visual language, we opted for a bold and confident direction that stands apart from the crowd and reflects the innovative spirit of the Avalanche community. The result is a modern, functional, and visually striking platform that empowers developers, founders, and projects across the ecosystem.
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Ava Labs
New York, USA
Blockchain / Web3
2025
3 months
CREATION PROCESS
CREATIVE CONCEPT
At the start of the project, we aligned with the client on a bentobox-style layout with rounded corners, inspired by the Avalanche logo. This became the cornerstone of the visual direction, into which we gradually integrated additional design elements — expanding the palette of visual tools we could work with across the website.
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Every contributor is at the top of their game, from management, to design, to development, every individual contributor is a fantastic talent and brings measurable results to every aspect of the project. Each member is a subject matter expert and that was clearly demonstrated in all of our communication with them.
“Simon Jones
Creative Director at Ava Labs
